In our 10 months of life we ​​already have well defined our partners at MadeinSpain.store. Because the international market does not wait and you have to attack it from now on, we are going to explain the types of producers with whom we work the products Gourmet Spanish people.

• International resident
• Producer who comes from another sector
• Producer with an international vision and who has lived abroad
• The rest of the producers. Who are not used to investing in themselves to grow

El market Gourmet Spanish it is undoubtedly very heterogeneous. Diverse and above all ... messy. And it is already known that, in a troubled river, fishermen gain. The first thing we come across is the concept that encompasses this category. Products Gourmet, products Premium, products deli, nothing that was generic. So we cut to the chase, and self-proclaimed a category: Products Gourmet Spanish. Clear and concise.

Because many times in Spain to sell the gourmet product, we inevitably need an international push, champagne, French or imported wine, caviar, Italian / French cheeses, Italian pasta ... but are we right in the head? Because we are, excuse me, so dumb? Do we know about the diversity and quality of the extra quality products that Spain has? Obviously not. We are truly ignorant of the divine treasures that we possess.

In these months that we have been working on market Gourmet SpanishWe have been able to make a very clear X-ray of the profiles of the producers who are comfortable to work with us and who share affinity and business vision. And I am going to explain the different types in which we have classified them.

International resident

Without a doubt, the best. If we must choose the businesses suitable to work with MadeinSpain.storeIt is precisely who understands that we focus on the international market. As a company, we have been working with the international group residing in Spain for 15 years, and we know what they like about our country, what they appreciate, what they value our gastronomy and its differentiating value compared to other countries. These Spanish gourmet product company owners fully understand the 360-degree plan: Sales, Experiences and Intelligent Communication (VECI). Because our products need to be explained through emotions and not by the properties they possess (which also, but in the background), and what makes us vibrate and differentiate us from other countries. What do you value most about MadeinSpain? Our Networking. Accelerating processes is synonymous with success, less risk and less investment, and as a result more to share, economic benefits between them.

Much content, and in English. Easy to work with them.

Producer who comes from another sector

In second position, we find the people who have seen in gastronomy, a change in their life or a moment to dedicate themselves to one of their passions. But the best thing about this group is not their passion, which could lead them to failure for being too romantic. But what makes them very attractive is the experience accumulated in their other economic sectors. And that they contribute to the development of their new business project. They are very direct, that is similar to the previous group, and they do not like to waste time. So its brands and products have that seal of the highest quality and the packaging excellent (that's an obsession). But what best defines them is the care for the Storytelling Knowledgeable people who do not come from the sector, seek the connection with the consumer with the reasons that led them to create their brand or the work they do developing their products (improve the quality of life of producers, give a name to their geographical area at the world, preserve the ecosystem ... etc.)

Also supporters of NEIGHBORHOOD, Although they have not had an international working life experience, it is somewhat more complicated. However, they do understand that investment in the brand is essential, and in the marketing digital above all. They value our partnerships and networking it is also essential to speed up processes.

Somewhat more reluctant to internationalization as the first market, they generally want to promote the Spanish gourmet market, which is certainly very limited because it has not developed in a professional way. But we differ from it. The international market is easier and bigger, in addition you do not have to convince, but to persuade with the correct communication.

Producer with an international vision and who has lived abroad

It looks a lot like the previous one. Although it is a hybrid between the second and the first. We feel very comfortable with them, because the NEIGHBOR You see it as essential, although they have logical defects in their sector, which is working with international distributors and importers such as their partners strategic to grow internationally. And that makes their ignorance of the importance of managing international marketing from home, with a strategy en casa, make things go slower. It is a “jump to the distributor” conflict, which some have already left behind (marketing and digital sales policy belongs to the brand, not the distributor) and others continue with that dilemma of undertaking the international leap from the point of view of giving value to the brand from its headquarters.

What they do all have in common is that the international market is the market. And with that, we are off to a good start. The experiences will be an interesting business for them because they see the key to generating that brand value, little by little.

The rest of the producers. Who are not used to investing in themselves to grow.

The most generalized group, and that more work remains to be done with them. Because the easy thing is only to work with the most advanced of the class or with that elite that has an international vision like ours. But there are excellent companies that make excellent products and that need our help to make that international leap and enter another dimension. And with them we work progressively, sharing talent, knowledge and hard work to share success: to be known and recognized internationally.

As you can see, much remains to be done, but for us, in MadeinSpain: Svetlana, Xavi, Zoltan and me, we are passionate about seeing that the challenge is achievable with the old recipe of work and work… and more work. Forever! We have the best, products and people who want the same, you just have to focus well and look over the Pyrenees and towards the success that our products like a lot !!!

AUTHOR: Israel Romero, CEO of Made in Spain Gourmet.