This must be our year. In addition to having an excellent production, Italy, the second largest producer in the world after Spain, has lost 26% of its harvest this year due to the Xylella bacteria. Thus, we have the great option of being one of the best years for the internationalization of the Spanish EVOO sector

• Spain will rise 27%
• Spain has a great opportunity
• The prices of our oils will rise
• Online advertising campaigns, smart content

If there is a Spanish economic sector that is going to look closely at the outcome of the United States elections in 2020, it is without the extra virgin olive oil. Depending on the area of ​​Spain, the harvest is either over or about, with, by the way, being this year one of the best in history. And within a year of problems and despair due to Covid-19, there is a positive aspect that can give us greater light for 2021, and that is that our best harvest coincides with a time when Italy (-26%), Portugal (-35%) and Greece (-25%) will significantly reduce production. Against them, Spain will rise 27% and both producers and the Spanish industry want this to allow them lead and control the world market by 2021. And the United States is one of the main markets.

The olive sector is a supporter of the Democrats and Joe Biden, because Donald Trump, last year imposed historic tariffs on Spanish products reducing the sale of Spanish olive oil in its territory and without punishing its major competitors: Italy, Greece and Portugal and the Maghreb.

Industries have been able to circumvent the tax, with their tricks of selling olive oil from other countries that did not have that tariff (Turkey, Tunisia, Morocco), but not the spanish farmers, for which the United States market is the third most important, and also with real growth potential.

The great opportunity

Spain produces almost 45% of all world olive oil production. Although not of the Extra Virgin. And because of the Xylella bacteriaItaly is going to have a big problem, because it is a major consumer of its own oil, and it always has to import oil from other markets to export to markets like the United States. So that, Spain has a great opportunity to offer its best oil to not only the United States (let's hope Biden wins to renegotiate that unfair and arbitrary rate Trumpist of the 25% tariff on Spanish oil), but to other markets where we are not yet as large exporters, such as Asia, Russia and especially Europe, our first market.

The prices of our oils will rise

As our oil will be the most demanded by our dominant position in the market, prices may be raised. And it is that Spanish oil is almost 60% cheaper on average than Italian, why's that? Well, as we are tired of saying it, because of the marketing. Marketing helps to grow the value of the brand and in this case the transalpine product, so despite the fact that other countries buy more product from us due to lack of competitors, we should not miss the opportunity to boost the value of the Virgin Oil product. Extra Spanish, with advertising and promotional campaigns in Europe and the United States, so that it is clear which is the best extra virgin olive oil of the world.

From MadeinSpain.store We make a call to all brands of Extra Virgin Oil, that they focus all their interests on exporting by 2021, because the demand will be very high, and because of the experience we have with the international market, when they try something and like it, they repeat and they introduce it into their gastronomic routine. Online advertising campaigns, smart content that projects that our product is healthy and very beneficial for the body, both for young people and adults, that it protects the heart and skin ... in order to exploit all the positive characteristics that our liquid gold.

Europe It is the first market, but, if the tariffs are ended, United States It will also be very important for 2021, the growth potential is enormous and the Spanish are better positioned than ever. Let's lose fear and bet on internationalizing, and investing in our brands, MadeinSpain.store will be your faithful travel companion, because we bet on the Premium Spanish gastronomic products, Only the best!