We have found a way to accelerate the positioning of some products in the European market thanks to Made in Spain Gourmet. Our expertise makes everything go faster.
Although our initial objective was to serve individuals from all over Europe, little by little we have been getting close to companies, (b2b) that driven by their interest in Spanish gourmet products, they have found us online (thanks to our organic positioning), and they have explained to us that their intention is the same as ours, to offer the best products we make in Spain.
Our selection: very attractive
And they do not have time to lose, and they do not consider investigating which are the best Spanish products and producers to go, one by one, explaining their intentions. Our selection of Spanish gourmet products is attractive enough for us to channel your product promotion strategy. We have achieved authority in 12 months of life, and that helps us to generate trust and new sales channels to expand our concept Made in Spain Gourmet.
Advice and international vision: keys
But not only from a nice list of products we have generated that trust. After that first filter of products with a certain potential to be promoted internationally, the doubts of many of them come. Why? Well, because neither the products nor the brands are known, and they must be explained, with patience and transmitting the maximum knowledge of them, and above all, offering the assurance that our personal recommendation makes them unique and prepared to be exported successfully. in European markets.
This extensive knowledge, not only of its characteristics, but of what it provides us emotionally, such as the history of the company and / or the producers, have to add more points to become differentiators.
Yes, added values are essential so that we can convince new consumers, and if they are people who must convince others, even more so.
Time is money
And why do you prefer to work with us instead of seeking direct relationships with producers? Well, it is very simple, the time they save with us in selecting products, transmitting their differentiating values, and also advising them to carry out commercial activation actions in their sales areas, they do the rest.
They prefer that we share the marketing strategies, and thus accelerate the branded awareness (brand awareness) in front of your consumers, and also the demand, of course. That we can sell in your markets online , because what we are doing is making the product known more and better, through top-level recommending channels, where trust in people often determines the purchase.
Markets like Portugal Germany y Denmark contacted us to establish stable B2B relationships. In some of them we are very advanced, and what is more, during this month of October we began our commercial relationship.
So, we see that our idea of promoting the value of our Spanish gourmet products through the internet is going to give us more avenues of development thanks to B2B, although not all B2B is the same. Our filter recipe for people and companies who think and act like us is limited, and the requirements to work with us are not easy to meet, even so, there is a lot of growth potential, and we are only at the beginning. Madeinspain.store It has undoubtedly revolutionized this market, and we will continue to do so.
AUTHOR: Israel Romero, CEO of Made in Spain Gourmet.
