It is the pending issue for companies in the food sector that want to survive in the future. The value of the brand today begins there, and if it is not recognized, it is very difficult to generate market share. Santi Llinares CEO of Ambrosía explains to us how to use, through Blockchain technology, all the weapons that a company has.

And it is that having the web is no longer enough. Well that has been around for a long time, but the quality of the websites of Spanish gourmet producers still gives much to be desired today in 2021. Planning communication through the digital channel is essential today. And we no longer just talk about explaining what we sell, who we are or how we do it. We must explain everything that differentiates us from the competition: quality seals, production method, traceability, etc. Ambrosía through its FoodXain brand, and Blockchain technology has developed a solution to be able to show and guarantee product certifications, their traceability as well as any document that shows their quality and characteristics. For the producer or processor it is a simple way to do it in a reliable and immutable way using blockchain technology. The user can easily view it and be, more and better, informed of the qualities of the product..

FoodXain it is a way of giving transparency and honesty to the product. These values ​​reinforce the product, the brand and its prestige in the market. FoodXain It is also a window to communicate and present the company, the product and its history, an opportunity to generate loyalty programs and engagement on social media and followers.

In this conversation with Santi Llinares We will be able to know more about this technology, which can help Spanish producers a lot.

MadeinSpain.store through FoodXain, will generate a quality seal that will provide its producers and partners with ways to optimize their values ​​and strengths with respect to international competition.

Because partnerships, more than ever, are necessary to succeed. Rosemary it is very clear that the premium networking it is the foundation of success.

AUTHOR: Israel Romero, CEO of Made in Spain Gourmet.