This September Romero Premium Networking has launched its online store project focused on Spanish gastronomic products with the aim of better international dissemination, a key to future success.

After a year analyzing the market, and developing a channel that can encompass everything that is Spanish Premium gastronomic products, we have started with our website MadeinSpain.store, a space that wants, in an ambitious but humble way at the same time, to project as it deserves, Premium gastronomic products made in Spain.  Because there are hundreds and we could say thousands of Spanish products that are very unknown, not only for the international public, but also for the national market.

Marketing channel: the Achilles Heel.

But it is not easy for them to be better known: the national market is flooded with lower quality and cheaper products; gourmet shops have limited capacity and choose what interests them, and the internet has not yet developed as it should. And the HORECA channel, its natural marketing channel, this year with the pandemic, has suffered a notable regression. And it will take time to recover, because its main client is the non-resident international, and it will hardly return in less than 3-4 years to the levels of 2019.

So with this negative outlook, it makes you want to quit, right? In addition, the world returns and evolves at breakneck speed, so we must communicate what we are and what we do to the market. That is a job that is not exactly an added value in our food companies. That they hardly have a website, some social networks and a blog, which is usually quite out of date.

It is true that online stores have proliferated in this sector during 2020 -evolve or die-, but the vast majority are just another complement to the web and not an independent business model with the capacity to grow vigorously.

MadeinSpain.store: a total website

We analyzed all the websites that exist in Spain on gourmet and delicatessen products, as well as those dedicated to wines, and in all of them we found the same flaws and shortcomings: poor designs, not very extensive information on the products, little audiovisual information, and Zero is exclusively committed to high-quality Spanish products. Always mixing foreign wines and spirits, foreign food and little relevance to Made in Spain as the Best!

There we have found a fantastic response from brands, needing to be in stores where they are recognized as Premium products, and also Spanish. And our website has taken into account the design, elegant and easy to navigate. In line with the products we offer. And we offer all the products to the unit, to make a Premium shopping experience, where the most important thing is to reduce or eliminate the time of our customers buying in physical stores. And receive it comfortably in their homes.

But that's not all, as lovers of our country and its gastronomy, we wanted to offer the possibility of enjoying unique gastronomic experiences, and where the participant could better understand the reason for the quality of the products and where they are made, in their environment. For this we have created a series of Food Experiences (Gastronomic Experiences) where the person will enjoy and can remember it forever. Because we also want to contribute to the improvement of tourism that comes to Spain, more cultured, of better quality and wanting to appreciate that Spain is the most important gastronomic power in the world.

Xavier Lahuerta and Pilar Latorre As banners of our gastronomic bet, they will offer very attractive activities for all tastes. Because in MadeinSpain.store  the most important thing is the people, and we recommenders believe that they are the essential figures for the current to go viral. And so, send a clear and concise message that something MadeinSpain is the Best.

MadeinSpainTV & News: intelligent communication

And the differentiating part. The one that is really needed to accelerate our international positioning. How do we want to be known outside? Well, we must invest in our brands, especially at the level of digital marketing, content, content and more content. In addition to social networks, in a professional way. As an expert in High End communication in Spain, and with several own media based on branded content, I saw the opportunity. And since there is no one in our country who would bet on our Premium gastronomic products, MadeinSpain.store will develop its own content, without restrictions, without censorship and explaining in detail and in depth, the uniqueness of our gastronomic products.

Articles and videos, YouTube will be essential and will be our vehicle communication means to get as far as possible.

Europe: first objective

Where are our clients in MadeinSpain.store? Well, the natural market is Europe. From the first moment. Because we cannot waste any more time, because we believe in our products, and in our brands, and the web before the end of the year will be available in 5 languages ​​(Spanish, English, French, German and Russian), and thus we will facilitate the relationship with our European customers. We are not renouncing the Spanish market, far from it, because our resident international community will be important to us, but we also believe that we will attract Spaniards who value our products at the level they deserve.

And later, the American, Asian, Middle Eastern, Australian markets ... to the ends of the world !!

See you in MadeinSpain.store, your unique gastronomic space with a Spanish stamp.

Because on our website we offer Only the Best!