Spain is a very unique country. At the gastronomic level, we are at the top of the world pyramid in quality and variety, but do we really value it internally? I have my doubts, after meeting our brands that are present in MadeinSpain.store.

Our culture tells us that we are an unbeatable country at the gastronomic level, but it turns out that the trend says that we are increasingly ignorant about the quality of our native products. And the causes on which that theory is based are diverse and some very interesting.

• The tourism
• Spaniards: they don't believe in our products as the best
• MadeinSpain.store: the platform
• But does our country have a future as a buyer market?

The tourism

Tourism, one of the most important sources of income for the country, is one of the most flagrant causes for us to stop valuing our most representative gastronomic products. The incessant and constant growth of tourism has developed an economy based on gastronomy towards the foreign public. That was a very good idea, but since it was implemented, absolutely not. The opportunity to project the country internationally without moving, thanks to the peaceful "invasion" of the "tourists", was brilliant for the evolution of our food, so that it internationalized in a global world, much faster and in a more optimized way. thanks to the demand that was pushing, after having tried our delicatessen during the holiday period. Well, we do not take advantage of that opportunity either, first, because we have not always offered them the best and in that way we have not made a difference, and second, we have not accompanied them back to their countries so that they continue to consume our products. However, what the international group did do was pay better than anyone for our gastronomy. 

Spaniards: they don't believe in our products as the best

It seems like too blunt a phrase. But it has to be explained. Of course we do value our products, but to the point of being their best customer? That if not. Here the aspect of little conviction and confidence in our country could enter, and on the other hand, we are not very happy to give economic value to the rise of what is manufactured here, because there are already foreigners who pay, and our products very well . In this way, on the contrary, we have become accustomed to eating “alleged national products at moderate prices, but what a surprise, either they were not Spanish, or they were of a lower quality, not premium. For this reason, ironically, the Spanish national market is not the market for premium gastronomic products, but rather the resident international market and the non-resident international market (Europe, America and Asia in that order).

MadeinSpain.store: the platform

It seems like too blunt a phrase. But it has to be explained. Of course we do value our products, but to the point of being their best customer? That if not. Here the aspect of little conviction and confidence in our country could enter, and on the other hand, we are not very happy to give economic value to the rise of what is manufactured here, because there are already foreigners who pay, and our products very well . In this way, on the contrary, we have become accustomed to eating “alleged national products at moderate prices, but what a surprise, either they were not Spanish, or they were of a lower quality, not premium. For this reason, ironically, the Spanish national market is not the market for premium gastronomic products, but rather the resident international market and the non-resident international market (Europe, America and Asia in that order).

After a detailed study of the demand for premium Spanish gastronomic products, we realized that the first market to demand them is Europe. And for us it is the highest priority. Facilitating the relationship through attractive shipments (costs have dropped considerably in recent times, and it is no longer a barrier to entry), and providing much more content (branded content) about the products we offer, recipes, and other informative content that improve our positioning in European minds. Being competitive in the final prices of the products, because we do not use distributors, and with the component of the brand value that we provide from MadeinSpain.store, the potential market we have is incredible, and undoubtedly encouraging for Spanish brands that produce products of the highest quality, and that urgently need to be recognized by customers who put quality before quantity, and who eat healthy, is above of other less priority things in life.

But does our country have a future as a buyer market?

This answer at this time is not easy to answer with a resounding yes or no. In the short term, I would be inclined not to if we continue to do nothing to promote the commercial relationship with quality Spanish brands, calling them expensive, elitist and only for foreigners who can afford it.

The business fabric of small producers but basic in the areas where they reside, and that generate a balance between society and the ecosystem, is not exactly an elitist group, and governments, regional and national, should take care of them because they are the ones who can contribute greater value to our primary industry, and due to the domino effect, generate parallel economies that contribute, from an increase in exports (more workers because there is more demand, auxiliary companies that would benefit: the packaging, transportation, etc.), and a more qualitative tourism that demands a higher quality product (more global income per tourist, and modifying the policy of more income more tourists, for that of more income per tourist but not thanks to more tourists, but improving the quality of the same people who come to Spain.

However, in a second cycle, with the conviction that we will be able to reach national people who do enjoy quality Spanish gastronomy and who want to preserve it above other options, we believe that we will recover a national market, more demanding and at the same level. of the European who values ​​us the most.

Because for Rosemary premium networkingHelping improve our country is also one of our greatest challenges.