That is our dream. Really the reason why we created our national and international development project of the online store of Spanish gourmet products. "More than a store" a philosophy of life that is recognized and with its own identity.
Creating a brand from scratch in 2020 was not easy, especially when a new situation to live with was upon us, the Covid-19 pandemic. We were very clear about the positioning of the brand, because I also have to admit that, although we created it as new, the products that were behind it, I am talking about products, not about the brands to which they belonged, they were recognizable, gastronomic products made in Spain. But they lacked, in our humble opinion, a more concrete categorization. Spanish gourmet products.
From the beginning we knew that, to differentiate ourselves in this market niche, we would have to do a lot of pedagogical work, and transmit, based on our knowledge of the consumer and international markets, the need to communicate differently, transmitting security and roundness in our message. We had to synthesize it into a brand that would combine everything, origin and positioning, and from there it was born Made in Spain Gourmet.
Recognizable brand with its own identity
Made in Spain Gourmet It had to be much more than an online store that sold gourmet products made in Spain, it had to have its own style and values that were as important as simply selling the products. A philosophy of life, based on human values that are as important as they are representative: the sharing, excellence, honesty and transparency. Those were and will be the main ones. Therefore, our brand would be made up of 50% of the products and the remaining 50%, of the people who, sharing the values, could only produce wonderful final products made in Spain.
Finding producers with that DNA has been much easier than we might have thought at first. Spain is full of people who care for, respect, pamper and work with humility their land, animals and ways of making their products, but this model would be incomplete if values such as those I mentioned before are not associated. Well, also in those aspects, we have found partners with whom we have liked to share the idea of improving the value of the gourmet brand of our products.
What happens is that all that talent and good work is not homogeneous when it comes to working as a common front, a brand that brings them together and represents them on an international level, above all. That was when some brands understood that not being united was a handicap compared to other markets that are or have, at least, a much more united image as a country brand in the gourmet sector.
That's why he was born Made in Spain Gourmet. A multi-channel channel would bring together gourmet brands and products that represent all these human values, in addition to the exceptional qualities of their products. But it is also necessary to go a step further, with the utmost care for a the packaging very attractive and that provided the qualitative and emotional values and with the elaboration of the history of the company (storytelling), so that it excites the consumer and he understands more and better the uniqueness of that product.
We have already traveled to many corners of Spain through the stories of our producers, and it only increases our love and devotion for our country and its people. But it is that every week we find new stories, which one is better and more exciting than seduces us as if it were the first one to do so. And the feeling is that there is still a lot to do, but a lot, to unite the Spanish gourmet brands. We do not have a sad association that protects us or shelters us.
The international market: hardly knows us, as gourmet brands
If we create our platform for the dissemination and commercial development of the Spanish gourmet products it is because we knew of a real internal demand in Spain from international residents, with whom we have worked for the last 15 years, to learn about Spanish gourmet brands and more high-quality products made here. And if they wanted to consume them, why not residents of the European Union? Above all, when a good percentage have ever traveled to Spain for holiday tourism or business, and have enjoyed our gastronomy. There we embarked on that journey in which we are immersed and that little by little, we find our space, the one that proves us right. That there is a demand for our gourmet product.
But for this, we have to work hard to generate the value that we already deserve to have, but that is not appreciated that way, outside our borders. In order for end consumers to understand the values of our brands and associated products, without forgetting the price they cost, we must work together, with a common philosophy, and we have created ours, that of DNA Made in Spain Gourmet. So that little by little, consumers and producers understand each other better under our philosophy.
That yes, the responsibility is only ours if we want to accelerate it. Because everything we don't do will be covered by other markets, which will know how to take advantage of our ineffectiveness at these levels of demand. It is much easier for our brands to increase their value abroad than in our own country, so there is no time to waste.
Made in Spain Gourmet has thus created a recognizable style throughout the world, the brand is benefited by the positive image that it transmits to society as a whole based on its human values and the Spanish products that it recommends on its channel, this will make the number of Followers gradually increase. So the benefits of DNA Made in Spain Gourmet, they are infinite. There is still a long way to go, but with our batteries recharged every day because of how exciting our challenge is.
Because we are “More than a Gourmet store”.
AUTHOR: Israel Romero, CEO of Made in Spain Gourmet.
