Who does not like to be advised when shopping and wants to know the products before buying them? Surely the majority answer would be yes, of course. well in Made in Spain Gourmet, advice is available to everyone, yes to everyone.
When I began my adventures in the delicatessen stores of Barcelona, more than 25 years ago, one of the things that fascinated me the most was seeing the wide variety of products that I observed in the different shop windows, cheeses, sausages, preserves, sweets, wines... and more packaging that they were so unknown to me, that I couldn't figure out what products they had inside. I admit that due to ignorance (transient ignorance), it was very difficult for me to ask about any of the products. And it is that, when you do not know something, it is very difficult to have that effect of "love at first sight". Much less if it's something gastronomic, and it's going to be inside one, so the decision is never easy.
We reached that conclusion in Made in Spain Gourmet in our beginnings Because our projection was always international, and the million dollar question was obvious. How the hell were European consumers going to buy unknown products from us? Well, we did.
Lots of content and someone always there
We were clear about one thing. Something stops being unknown if you offer adequate information about it. Disclosure is an act of responsibility on the part of people who know that it can help to reduce the obstacles between, in this case, supply and demand, between the producer and the gourmet consumer (either Spanish or European, both may not know many of the gourmet brands that we offer, so we can even the starting point).
Well, this "tremendous and never pondered" job is one of our biggest weekly responsibilities. We publish three to four articles about the products that are in the online gourmet shop, and about the shopping experience Spanish gourmet products. With the mission of facilitating and publicizing more and better those selected gastronomic jewels with the greatest personal commitment you can imagine. However, it is also a great satisfaction to be able to do it, and you don't know how much we enjoy it!
It is part of us to share knowledge and information so that people can be a little happier in this manipulated and difficult-to-governance world. We will call you "Premium Networking”, which means we share human values with people who are related to them. Simple as that. Honesty, Transparency, Excellence professional and the sharingThey are the main four.
Waiting and wanting our entire community to devour the content that we offer them is almost a chimera, so from the beginning, we had to broaden the informative spectrum with other techniques, to reduce the possible brake on buying something that is not yet known.
Technology gave us a hand, contrary to the coldness that managing your purchases through digital means usually offers you. Paradoxically, we saw the opposite effect. Direct channels of communication between Made in Spain Gourmet, its experts, people; with their clients, consumers who could finally dispel their doubts. Directly, without noise, and as I said before, between people with a first and last name.
The different communication channels
For the more formal and introverted, the use of the email It is the most used, to ask us very interesting questions, some far-fetched ones I don't deny, but they tell us a lot about the extensive and rigorous knowledge of consumers.
El whatsapp It is for those for whom immediacy and curiosity rise to the next level. Direct but concise conversations. They want a quick solution to a specific question, without beating around the bush. There the language is not decisive, nor is it in the email, since Google It allows us to translate semi-correctly (I admit it better and better) and they facilitate curious conversations in Finnish, Bulgarian, Dutch or German with our clients, which make the relationship closer and more human.
And for the most daring, there is the phone call. Certainly, those people are much closer to the purchase, and also to the non-purchase. They have doubts or concerns that if they are not resolved with credibility, they will not buy. They are the most demanding, and they want to find on the other end of the telephone line (I'm from 76, it's a phrase from the 5th century, and very offline, I know) an expert to solve their gastronomically existential question. There is also a filter there, because we can speak, for now only 95 languages. Spanish, Catalan, English, French and Russian, but with Italian and Portuguese we understand each other almost perfectly. Although English solves XNUMX% of the procedures. The word about, makes the relationship accelerate and the best, trust. We enjoy talking with our clients, advising them even on details that they had not even thought of. Because, I must admit, I was born in this life to communicate with people, and vice versa. Sharing knowledge and moments like this are well worth a lifetime.
And to top it off there are the most daring, those who really want to know and know, and then enjoy. the ones that make us video calls (which are not long, because it is not that we have a lot of idle time precisely...) they are people who want to see us, to perceive the trust they want to place in strangers, presumably experts in the Spanish gourmet gastronomy. I admit that they are the ones I enjoy the most. We remove barriers and I ask only one thing: that they be themselves. Because they will not see anything else from us than that: transparency, passion and a lot of professionalism.
We live in Made in Spain Gourmet in an online world, but adding more offline moments every day, even if they are virtual or by telephone, remind us that there is no business or trust without a personalized relationship, and I can assure you that we will continue looking for formulas to improve this service. Because our will is to get closer to our old Europe which, on many occasions, seems to be far away in some aspects, especially cultural ones.
You know, if after reading this article you feel identified in any of those roles, I just hope you go a little further the next time you enter our website, and decide to value our personalized advice. We will be looking forward to it.
AUTHOR: Israel Romero, CEO of Made in Spain Gourmet.
