Boutique Broker By Made in Spain Gourmet

It is a very emerging figure, at least as a concept, but it is differentiating us from what a standard distributor does. Because today, whoever believes that the distributor will take the chestnuts out of the fire internationally, is wrong. We share why.

I like to share with all of you that the international market, for the Spanish gourmet product it is still very embryonic. The gourmet shops we work with, and many we would like to work with too, have a very common pattern. That the product that can be considered gourmet, originating in Spain, is of average quality, and it is highly questionable to call them Gourmet.

We have many examples, but one of the clearest products is preserves. Especially those of fish and shellfish. I cannot understand how a more or less beautiful photo and packaging is enough to convince gourmet stores to have these products as "representatives of our best gastronomy". Certainly it makes us angry and impotent. Because, in addition, the prices, oh of course the price –that great trauma for Spain, defending high prices when they should be–, are scandalously low, for what they should be for the category of those products. And then they do not understand how a mussel, theoretically of Galician origin, a 6/8 (number of units per can) can cost about €8 in stores, when we, having them directly from the producer, as Canned Nosa, we have them at €11,95, and we know that we have them "cheap", because they could easily be at €15/17.

But also without any explanation of where they are extracted, where the rafts are (place in the sea where the mussels are grown wild), who the producers are, how their pickle sauce is made... etc. In short, everything that gives the "real value" to an exclusive product. And when we tell the stores if their mussels have the certificate Galician Origin, and they do not have them, that should make them distrust their true origin.

This is just one example, we could continue with the word "ibérico" for hams, which encompass too many product ranges. He 100% Ibérico is only the black label, and point. And the rest, despite being good and some very good products, are not the summum as is the true "pata negra".

And neither is its price (note that here many take advantage of the word Iberian to put prices on true “black label” ham when they are not).

Despite all this hassle and misinformation, which does the producers who make Spanish gourmet products, really exceptional, there are stores that do want products of that level. Either because they want to differentiate themselves or because their consumers already demand them, because they are very well informed and know demand the best.

And here comes another problem, the quantities with which to start working. Sensitivity for the Premium client/consumer also begins with listening and understanding the store. And often there is no balance between what you must buy from the producer (the minimum quantities) and what you would like to buy to start the relationship. This problem generates an incalculable loss of new customers who would know about our gastronomic treasures and many of them could later be regular buyers and even better ambassadors for them.

Made in Spain Gourmet, continuing with its development as an online platform for consumers, has also evolved to support the physical stores throughout Europe, to facilitate the marketing of our top-class products. we have become a Boutique Broker, reducing the quantities of product to start your sales, and optimize your orders. Advising on the mix of products to choose from. In this way, they optimize their purchases and maximize variety, without having to “over-buy” products that are initially unknown when it comes to consumer acceptance. A top-level gourmet consultancy.

But it is that, in addition, we advise them how to sell them and we contribute high-quality content (Branded content), so that it facilitates them in the seduction before their private clients. Thus squaring the 360º action, where we become a trusted, transparent and honest channel, which shares the same objectives of selling the best at the price it deserves, thanks to the information necessary to verify its true value. The seller needs arguments, and know the company storytelling, the elaboration of the products or even some anecdote from the producers, they simply do the rest.

If you add excellent poetry to the music, success is guaranteed.

Related Posts: