The most precious asset we have that we cannot buy is time. And in recent times its price has skyrocketed, and it is through the roof. The pandemic has shown us that there is nothing more valuable than health and time. MadeinSpain.store contributes a little bit to both of you to make your life happier.
It has been a year since “the new reality” began, and it certainly seems like an eternity has passed. Much more than those 12 months. And what's worse, the feeling is that we will not return to that situation of 2019. New habits, new sensations, and it's time to adapt to them. Although it is not easy at all for some who were not used to such a lifestyle online.
The worst thing I have is that I notice that we have put one more gear, maybe two, or maybe even three ... because the world is going much faster now. That feeling of missing the train, I have it daily, new social networks, Tik Tok, Clubhouse, series premiere every week, and it seems like it's not going to stop.
The Gourmet Shop: mandatory stop
People want things to get easier and easier, and it is our obligation to do so. That is why time is of the essence. And we also want to eat better and try Gourmet products every week, and for this we must go to specialized stores, where we can find those products that we normally cannot do in regular markets and supermarkets. Normally in these stores you need to change the chip, from the way “I want that or I want that”, to “I would like a creamy cheese and an extra virgin oil with body, what do you recommend?”. That is, we go from buying to being advised. Therefore, we spend more time on that purchase. And I must admit that the number of gourmet shops in our country has grown, so the education towards this market is much higher year after year. However, as constructive criticism, their product range is usually limited or where the fight for Spanish products to be more relevant than foreign ones is tough and we don't always win it. Products such as Champagne, sweeps our sparkling wines when it comes to being chosen as the reference, but in many cases it is because the end customer does not have the option to compare in a similar way.
The gourmet online store: upward trend
On many occasions I was frustrated because the variety I found in the gourmet shop was very limited and certainly, I even found that my knowledge was superior to that of the person who attended me about, for example, a ham or an olive oil extra virgin. Simply because he had informed me, and because today we have absolute accessibility to information.
So we did a market study of gourmet online stores, and we saw a common denominator, a lot more product on offer, and easier for your purchase, because I could do it from the armchair at home.
But for us it was not enough. We found much more information lacking and on many occasions, much more variety of Spanish product.
Because that was our goal, that the Spanish gourmet product had the possibility of being known in its maximum power by the national market ... and international.
And there we have seen that there is a lot of work to be done. Countless wonderful products made in Spain are hardly known, and it is certainly a shame, because their quality is first class. Categories like extra virgin oil, which on our website is extensive, and it will be more and more, they are very limited in many online stores, let alone in physical stores, where you can hardly find a diversity of products from all over the peninsula, as if you find it in wines, for example.
Even so, people are starting to get used to buying gourmet products online, and that must be celebrated.
MadeinSpain Store: selection and purchase to the unit
But we must innovate and understand customer habits online. Offer them the maximum information about the products, with beautiful and useful descriptions, that facilitate their knowledge and later their purchase. Attractive articles about the sector and brands, so that their thirst for information is quenched and they can become increasingly demanding customers. Have the web in several languages it also facilitates the expansion of the audience we are targeting. Because, first of all, in Spain, we meet a lot of international people who reside here and if we at least make it easier for them to read them in English, we will expand potential clients. Although we recommend having several (French, English, German and Italian As minimum). And of course, to be able to buy the products individually, that is, the experience is really the same as that of going to a physical store, I choose what I want, in the amount I want, and thus accustom the users to being able to make a calm and very proactive purchase, thanks to the fact that they are always assisted by the information of each product to which they have access on the web.
MadeinSpain.store you are achieving your goals in terms of customer experience, because your shopping basket is varied, and exceeds most of the time all 6 products per purchase, so we can say that you find attractive products from different categories in a single click and with a single shipping cost, from home, without having to queue and go to several stores to make that selective purchase. In addition, Spanish gourmet products, so, we contribute to the national economyl linking the producer with the end customer.
The trend is for this channel to grow exponentially, due to improvements in transport and the habit of online shopping, which will consolidate and become increasingly powerful. Therefore, it is necessary to give the user, every day, more and better weapons so that their shopping experience is better and more satisfactory.
Let's dedicate just enough time to buying gourmet products, and let's use more time to enjoy what these products provide us in the company of our relatives.
