When we are shopping online we only see wonderful photos of the products ready to eat or drinkbut how do they get us home? For MadeinSpain.store it is essential to protect them perfectly so that they arrive in optimal condition.
One of the doubts that the world brought us E-commerce in our early days last year it was the the packaging that we should use for our boxes. We have the peculiarity that we send products on many occasions to the unit, and we do countless "picks”Different, that is one of our strongest points in MadeinSpain.store, but at the same time, weak, because the variables are also almost infinite, and that always raises a question, how important is the protection of the the packaging of the products we ship? The answer is clear, very important, essential.
Shipping is key
Because selling online, that is, when the order is placed by the customer, is only the first step in commercial management. Then comes the most important thing, to protect the products that will go to the end customer very well. Because everything from your warehouse is perfect, but in the hands of transport companies, anything can happen, and when you have many products made of fragile material such as glass, breakages are the order of the day.
In the first few occasions, we took it quite badly, because a breakage means that the client does not receive the product when we plan it, later, we have to make a second shipment and start the internal management with the transport company so that the corresponding payment of the break (that is unpaid time by the way). And third, explain to the client what happened so that he knows that he will receive it later.
So we made a reflection, and now our packages are much more reinforced, and we share the cost with the end customer, yes, we cannot deceive him, the cost increases, but we assume 50%. The most important thing is to understand that the product must reach the consumer in optimal conditions.
Certainly, the incidents have decreased a lot since we implemented this new policy of extra reinforcement per order, and we have not received complaints about the final transport price, because the customer values receiving the products they have ordered, and that they arrive in perfect condition for their consumption. And we will not enter into the reluctance or malpractice of some of the people who work in these companies, who care very little that on the package you have almost wallpaper the box with stickers with the word Fragile all over it.
The European market values it
Our sales trend is approaching our expectations every day. This means that the European consumer is gradually increasing month by month, and has more relevance in our client portfolio. And as happens to us in any step that we are taking in the opening of the European market to Spanish gourmet products, if we explain what we do, in a professional way, the market accepts it.
Because precisely he is not used to such a professional and direct treatment as the one we offer in MadeinSpain.store, and because we offer a maximum quality of products, in all categories, and we inform about everything that is asked of us, which makes our sale much easier. One of the aspects that we work the most with is the affinity with our consumers, because we are aware of the revolution that we are producing. And the European market is not used to so much quality and so many different Spanish gourmet products!
In short, if we want to reach our customers on a recurring basis, we must also offer an excellent service with regard to the protection of the the packaging.
AUTHOR: Israel Romero, CEO of Made in Spain Gourmet.
