United States: the great opportunity for Spanish gourmet products

Yes. That is the market where Spanish gourmet products They must put their focus. For many reasons that we now reveal to you. We say it with knowledge and conviction. Nobody pays us for it, we say it because we love Spain and its producers, and we believe 100% that it is the market that will grow the most.

Since I first saw Made in Spain on La 2 (the second Spanish public television channel), I knew that it was a dream that I wanted to fulfill, to conquer the United States with our gourmet products. Jose Andres, a renowned Spanish chef and the host of the program (by the way, financed with American money, not Spanish) made our country discovered for North Americans. “Made in Spain”, was released in February 2008 in the United States and broadcast on the PBS network throughout the country –Boston, Los Angeles, Chicago, Dallas...– and it became much more than a cooking or travel program, it became a unique window into the culture of our country, watched by millions of North American viewers. José Andrés opened the door, but contrary to what could happen, medium-profile brands and products signed up to conquer America, which in addition to not being known at all, their gourmet quality was questionable, compared to what Andrés taught. in the 26 installments or chapters that “Made in Spain” lasted when it showed those products from Spain.

Importers of Spanish products were created, some with some success, but the majority of products were exported (and are exported). They cannot be considered gourmet. Very, very few have that vitola, and it is they (the producers) who land in the US on their own, and negotiate with local distributors for their expansion throughout the country. But the American citizen still does not know, much less recognize, the Spanish gourmet product. And it is not recognizable because there are no standardized attributes by which they can be identified. Big Spanish mistake! For example, quality seals Brand Spain Gourmet (to give an example), that would make American distributors aware of the superior quality of our gourmet products.

What the Spanish producer of gourmet products encounters is great difficulty in finding distributors of precisely that type. gourmet channel. What is more feasible is to find a distributor or even large stores that claim local distribution to block the expansion of these products in their area of ​​influence (another huge mistake on the part of the brands), and what matters least to them is the product differentiation, for them what prevails is what they see in the the packaging, and if it says spanish mussels (Spanish mussels) and cost $5, such as the Matiz company, do not understand that other mussels also of Spanish origin can cost from $14 to $30 depending on their caliber (size), such as the Conservera the curious, Royal Spanish Conservera, Canned Agromar o Canned Nosa.

They do not require, for example, the seal Galician Origin, because they don't know about it and NO ONE is influencing it for its introduction. that seal guarantees the legal origin of that product, in addition to what you put in the the packaging. Thus, many times, since what matters is the price for the distributor (the distributor not suitable for the gourmet channel is understood), the demand for the Spanish gourmet product becomes very difficult. But I repeat, it is not because there is no demand, it is because the introduction channel is wrong.

Here Made in Spain Gourmet has created its own network of contacts that allows the brand to Spanish gourmet products is to have at all times, that feedback from the store market delicatessen and gourmet restaurant, and create tailored strategies. Because the networking is undoubtedly essential to succeed in the US, and you must demand that your partners that they have it to go hand in hand.

That is another of the vital points to generate the appropriate introduction and recurring sales channels afterwards. Obviously, if there is no contribution of knowledge of the brand or brands, (brand awareness) and products (Product awareness) towards the sales channels, can you tell me how we want to do it? By magic or divine providence it is literally impossible. There is first that transmit knowledge, again demand it from your partners, and that it is known how to transmit it to the American professional client, again I reiterate, to the gourmet client. Yes yes to the gourmet, and let's not believe that because it is American they can be deceived. They are generally very intelligent people and knowledgeable about what is “going on” in Europe. Let's remember that France and Italy have a big advantage over us, so let's not underestimate them and offer them a trick. What they need is a true gourmet advice. From the origins of the products and their application, through quality certificates and their preparation. In short, be a true expert in what we sell. Because, best of all, when you know how to explain the value of the product and you know how to bring it to the North American mind, the final step, trying it, there you are already convinced of the quality. It will only be necessary to finish it with the negotiation of the quantities.

En Made in Spain Gourmet, we have even made video calls with our commercial collaborators in the US and their professional clients, for example, delicatessen stores, where we have explained the products that they were showing them and we have answered many questions, the most relevant of which are always how to eat our products. products, what are the best ways to offer them. We love to share that, because there we are connecting directly and in a sensory way with our new ambassadors of Spanish gourmet products... and that is one of our secrets.

Every day new gastronomic projects are being created around Spanish gastronomy, and of gourmet quality, which is the most important thing. That's why we say to the four winds that demand is growing in this North American market, and that the supply is scarce, very scarce and therefore, an enormous growth opportunity is being created for Spanish brands.

Much more than in Europe, our natural market, for a simple reason, Europe is also contaminated by biased communication that arbitrarily goes against high Spanish quality, so that other countries do not lose their competitiveness in gourmet and so that others Players who sell Spanish products do not offer the best of Spain. Because they simply don't know how to do it and they sell average quality products as gourmet. Inadmissible for Made in Spain Gourmet.

A market of more than 300 million inhabitants with more than 40 million with $500.000 in money in the bank, more than 200.000 Spaniards with significant purchasing power living there (and increasing), more than 5 million Americans came to Spain in 2023 (+70% compared to 2022)..., all data that invites us to bet on the US, and in Made in Spain Gourmet you will find the businesses seems to be ideal.

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