Why is Gourmet Spain not a universal brand?

It is one of the questions that we asked ourselves at Made in Spain Gourmet from our beginnings. Other countries like France and Italy have consolidated their gourmet categories internationally, we don't. Alimentos de España cannot encompass our gourmet products on the same level. We work to position this category as it deserves, although we are still doing it very alone.

The concept Gourmet we know that it gives some food products a privileged position.

We could say that a gourmet product is a product that is directly related to haute cuisine and gastronomy, those foods of very good quality and refined. In other words, when talking about gourmet products, reference is made to the high quality products. As a French word that it is, you can already imagine the enormous influence that this cuisine exerts on that category… although less and less every day. And it determines that a product, to be considered in that category, must have special characteristics that attest to it.

Premium Ingredients: The ingredients of any gourmet product must respect all the organoleptic characteristics of food. Organ... what? We refer to the color, smell or texture of the food used for the products, which must be of the best quality and superior to that of the food of other types of products.

Exclusive products: Exclusive, not expensive. With exclusive products, we mean that gourmet products are elements that make them special, and that contrary to what many think in our country, they can be consumed regularly not only in special situations (but also). However, the exclusivity of gourmet products is not synonymous with making the product more expensive, since there are some of them that are very affordable for all budgets.

Packaging very preserved: is one of the conditions. When buying them, it is true that there are more and more possibilities, since the consumption of these gourmet products has increased, not only as typical Christmas products that we can include in our baskets, but throughout the year.

But in addition to these concepts, we have to take into account others, which are also essential and unquestionable, and which are at the same level of importance as the previously mentioned characteristics.

The history of how the products are made is essential to understand their differentiation and is an important part of the value of the product (production time, people to make it...), but not only the products but also the history of the brand. A product is not bought in our store because the product and the brand are known. On the vast majority of occasions, our texts on the product have been read, how it is made, how it is applied in a recipe or how it is paired. But, in addition, it is also very important to share with consumers who the people behind the brand are. Sharing the values ​​of these people, and the reason for their decisions to make those products, also add value (fundamental and uncopyable) to the final product.

because we are heading to people who understand gastronomy, have an exquisite palate and a delicate taste, and know select cuisine dishes, we are very clear about how the category should be Spanish Gourmet.

And the main ingredient, in addition to those previously mentioned, is Communication. In a world like today, which needs information to build trust and differentiation, if we want to position ourselves in our rightful place in the global gourmet market, it will be impossible without communication.

En Made in Spain Gourmet, we believe that it is necessary to explain with emotion and in an attractive way what our products are like and how they are made to attract that public that does exist but does not know the quality of products made in Spain.
But we also cannot forget the Personal Value of brands (Personal Branding). Those people who are responsible for how those products are made. These are very important, but the people who prepare them and are the people most responsible for them are just as important or even more so. Making them known to the consumer seems to us an essential condition to differentiate the product and once again give value to the brand.

Because when we buy something that is special, we like to be told why it is special. And if we have that part well developed, we are convinced that the consumer will want our products compared to others that do not have what we share about them: their uniqueness.

We can guarantee that Made in Spain Gourmet it only offers products that meet all these characteristics, and that makes buying them so satisfying. We hope that more people and brands will join us so that the world can verify that our gastronomy is simply The Best.

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