Would you buy a ham if you didn't know the value of its brand? What if what happens is that you don't know how to differentiate their quality labels? Do you like wines or extra virgin olive oils and don't know which one to opt for because you don't know them? For these reasons and a few more, we created Made in Spain Gourmet.

• The gastronomic recommendation: a value on the rise
• The unknown gourmet product that needs advice

I have been advising Spanish companies for a long time regarding the creation of brand value or improving it, and on almost all occasions, the diagnosis is the same: it had not been considered a priority issue within the company, and it was not perceived as a need to create through brand value, business and business development.

Within the initial framework to create brand equity, the networking It is very important, because thanks to it, commercial, business or customer management processes can be accelerated.

And the networking it's still a relationship recommendation between your professional contacts or not. That word is key: recommend, and it has a meaning that goes beyond the mere fact of giving a name or simply thinking of the right person for management or business. It carries intrinsically the guarantee of the one who provides the contact or gives his authorization or ok to that action or choice. Excuse me if I sound like a business consultant, but sometimes it escapes me and I don't know how to explain it any other way.

The gastronomic recommendation: a value on the rise

We are at a very interesting time in history. Due to the Covid-19 pandemic, the rules of the game have changed. And the purchasing channels have expanded vertiginously. Electronic commerce through the Internet has taken on an exacerbated role and has called traditional commerce into question. The ease of purchase and the increase in the habit of ordering products online have increased the demand in this way.

But not all sectors act the same through this channel, because a product that does not need added value is not the same, such as fashion to a reserve wine of a certain denomination of origin or an oil or a cheese.

The unknown gourmet product that needs advice

We saw the opportunity to offer Spanish gourmet products through the Internet as an excellent channel for disseminating something that Spain is a world power and also a business with good prospects for the future. However, there was a handicap that we had to resolve: Spanish gourmet products are generally unknown (at the brand level) in Spain itself, How to make them known in Europe? It couldn't be the traditional way, that is, leave the products to the fate of distributors who receive innumerable product offers for their channels from many countries (not only European, but from all over the world). We had to look for other options. The key is to reach the final consumer, the one who wants to try new products, or find the ones they have tried on a trip to Spain. That would be our objective, without a doubt the most complicated, because it is not controlled, it is heterogeneous and, furthermore, if our market was Europe, each country would be different on ““approach.” Well, even seeing the difficulties and not having references from other Spanish companies to compare ourselves with in this adventure, we accept the challenge.

We saw that ignorance or ignorance has a cure: share knowledge. And that we did. The content of our website had to be wide-ranging and attractive so that people would gradually enter it, and would like to continue doing so in the future.

Just adding products without a soul, without having more information than the purely technical, cold and with no desire to attract the consumer, was not our goal.

In addition to providing a lot of content to the web (in the products area and in the News area, news about brands, products and the people around us), we needed to be closer to our customers. And for this reason, apart from offering a direct line with us through whatsapp, we wanted to convey that behind Made in Spain Gourmet There are 3 people who guarantee what we recommend on the web. Three people who know what they like and the best that this country has to offer from a gastronomic and gourmet point of view.

Svetlana Krolivetskaya, of Russian nationality and with more than 12 years in our country, he knows everything, and tries everything, and is very demanding of palate, so what passes his approval is of the highest quality.

Xavier La Huerta, our Chef and Gastronomy Ambassador, is the professional opinion and at the same time the one that speaks from the soul of the products and a server, Israel Romero I want to capture the essence of the people behind the products we choose, that for us it is very important that, in addition to a product being excellent, the people behind it are also excellent.

that we we recommend all products that we offer on our website is essential to differentiate ourselves from other gourmet stores. Our community in Spain and Europe always asks us about the products and our recommendation is very important to them. We will never have products that we have not tested and that do not fit the quality requirements, the packaging Excellent, storytelling and people with values ​​behind each product.

Thus, our business is based on the recommendation of products based on our personal and professional criteria, and that, above all, must reflect the highest quality and that is the hallmark Made in Spain Gourmet. It is a goal that, if everything goes your way, is for life.

For now we cannot complain, both products and consumers agree with us and approve of our concept... but there is still a lot of work to be done.