It is a country with almost 350 million consumers, which presents a great opportunity for international producers. In recent decades, the US experienced a
considerable increase in the consumption of food from abroad.
But why? The most influential public in food consumption in the US are the "baby boomers", made up of citizens over 50 years of age, who have 70% of disposable income under their control, that is, what can be have what they want. They are also those who show a greater awareness to take care of health through food.
This is one of the ways that our companies should promote the health value provided by their products, such as
Extra Virgin Olive Oil, nuts, honey or sweeteners of natural origin (there is a tendency to eradicate products such as sugar, artificial colors, gluten, etc.) and be careful to read the labels to avoid these ingredients.
The "millennials" are also very interesting as a target audience, because they have traveled, they have learned about other cuisines, they have a lot of information through the Internet and they are more willing to try new products and more exotic cuisines. When buying food, they look at elements such as: organic certifications, recyclable packaging, products that support sustainability and a fair price. So we have to provide them with products, among others, with ecological certificates, transmitting that commitment to sustainability. And with the number of international communities living there, without forgetting the increasingly populated Spanish communities, to the point that Miami is a city where more than 100.000 compatriots live together, no less, and with not inconsiderable purchasing power.
That is a business opportunity that we cannot give up.Thus, we can say that it is a very attractive market for
Spanish gourmet brands to introduce and generate a good penetration. A priori.