It is one of the questions that Spanish producers ask us the most. Why, if the European market knows our products and likes them, when they visit our country, why is it so difficult to find them in European markets?

• Made in Spain Gourmet: a different door to Europe
• The online channel: where everything is faster
• Spain a growing market for the gourmet product

The million euro question. Finding Spanish gourmet products in Europe is extremely difficult. And we can already say that it is not a problem of demand, they like it and they know each other, thanks to the trips to Spain of many Europeans. But of course, when you have to compete for little space on the shelves, in specialized stores or Premium supermarkets, against more and more artisanal and gourmet products from other countries, things get complicated.

Many companies approach us to market their products, because they want to go out to Europe, they want their quality and price to be recognized. But it's not so easy.

It is like a drop of blood in an ocean.

Made in Spain Gourmet: a different door to Europe

The traditional distribution of products, through the usual channels, still works for medium and low quality products, but for the gourmet, with a higher price, limited production and without Branding, that channel is a chimera. A very laborious job, we could almost call it an artisanal commercial action, of notable effort and without the security that it can be well reciprocated.

The competition is huge, because trends evolve everywhere. Our products are excellent, handmade and natural on many occasions, but they are also made in other countries around us, and even in other parts of the world, and they know that Europe demands more and more products of sustainable origin. And then how to compete?

Before creating our online gourmet shop, We weighed all the options, and we opted for a new route, the most difficult and the most unknown: the direct channel to the final consumer (B2C Business to Consumer).

It is the most difficult because it is the most dispersed, and furthermore Europe is a cluster of different heterogeneous markets, where an action that works in one country does not work in another. And of course, it is much more expensive economically, since the advertising and promotion campaigns cover much more territory, in different languages, in short, things get complicated at times.

However, it also has potential that no other channel can offer: the Direct relation with the one who consumes your product, the one who enjoys it and the one who can buy it again. That path is exciting, and we are getting to know it with each passing day, evolving in the way we offer products and interact with our European consumers, eager to want to know more about our wonderful products, their stories, their origins and why they are made in the right way. one way or another. That connection allows us to implement our bond with them every day.

The online channel: where everything is faster

Time is precisely one of the strengths that we work to present the online channel as the fastest to know if the product has a future or not in other markets. Reaching the final consumer is a challenge that Made in Spain Gourmet is willing to achieve, and, in fact, we have already begun to achieve it, each month a little more than the previous one, Germany, France, Netherlands, Luxembourg, France, Italy, Austria…and the list has only just begun to roll out. Because you shouldn't just sell the product to the final consumer, you should create a much more pleasant and enjoyable experience. Without giving up direct and clear information, and above all, very easy to buy, we have to add other "spices" to the recipe to achieve persuasion.

We transmit some values very difficult to get from a standard distributor, as we bring our own values ​​as the excellence in the professionalism of the service, from the beginning of the purchase to the reception of our packages by the consumer. Our content is unbeatable. We publish content weekly that are interesting and provide transparency to our management, and transmitting the maximum possible confidence to Made in Spain Gourmet It is a 100% secure and reliable channel. And of course we continue a digital marketing plan (investment) that helps us speed up all processes.

As a result of all of the above, sales are obtained progressively and the optimal result is seen when there is a repeat purchase by several European and Spanish consumers of course.

Spain a growing market for the gourmet product

And it is that, without Europe being the challenge and the goal, Spain must be the consolidation and engine of organic growth of our online channel. The trend is good and we foresee that in 2022 will continue to grow significantly, for various reasons, firstly that Spanish society takes into account eating better every day, and physical channels have fewer products to offer their customers, and secondly, the digital habit is growing exponentially, and what was a brake a short time ago, buying by phone, tablet or laptop is now a completely common channel.

We have even been surprised by the large number of clients we have built in the Canary Islands. Because if we send to the whole of Europe, how could we forget about our Canarian compatriots!