Patrick, CEO of DelaCueva Fine Food, is very clear about it, Europe is the most attractive market to conquer with our Spanish gourmet products. Let's see why.
Sell only the best
Since we met, I have been able to recognize in Patrick Dela Cueva, to a person who is very clear about the value of Spanish gourmet products. That is, you know that they are less valued in international markets. And that, although they want to spend a lot of time saying to the teaching of their values, the market does not want to dedicate it to listen to so much smoke. He wants facts, realities above all else.
And that is where "the gap" is largest and most uncertain. Because you have knowledge about our products, and plenty of it, but what you don't have is the Spanish brands in this sector.
Many of them because they are newly created, or very recent, and that does not help to be known, but in any case the problem is that there is no tradition of Spanish brands in the gourmet sector
His own brand: DelaCueva Fine Food
Tired of having to explain the blessings of our products, but without being able to contribute the same from the brands that sponsored them, he got tired, and created his own brand, so that he, and only he, would have to defend the value of the product and brand, all in one: DelaCueva Fine Food.
The dilemma was which market to prioritize, national or international. But from the beginning, it was very clear to him: the international of course. And more specifically the European. His professional experience, and his contacts, told him that this was the way. And he was not wrong. Of course, the strategy had to be a mix, between what is the most traditional B2B activity, agents, distributors, with a more current strategy, based on the digital communication (own content) and in the networking (people) who have key contacts to develop more vertical business relationships.
It certainly is. Because there is no other way, for our Spanish gourmet products, to constantly communicate that they are of high quality and unique, to generate the desired demand. And it is that, despite being products on some occasions very recognized, the same does not happen when we ask brands that they know about those products.
A clear example is the anchovy of Santoña (Cantabria), recognized as an exquisite delicacy but that the most relevant brands do not exactly dominate the international markets: there is a long way to go Branding.
DelaCueva, a gourmet brand with guarantee
This is where Patrick sees an opportunity to fill that gap in the market. Because most of the time what the B2B buyer needs is greater transmission of information about the products, and how they are made. And commercial figures are not for the work of the emotional part, but for direct sales, and thus it is much more difficult to attract attention to your brand.
Patrick combines both arts, that of selling and that of transmitting interesting information and I would even say very emotional, which captivates his international clients, who see in his figure, a true expert in Spanish gourmet products, and who knows how to offer what best of our gastronomy.
En MadeinSpain.store we are very proud to share the same values with DelaCueva Fine Food, and to market their products in our gourmet store, where they already have an excellent acceptance.
AUTHOR: Israel Romero, CEO of Made in Spain Gourmet.
