Starting with the same word that defines it, gourmet, un Frenchism, already indicates that very leaders among culinary concepts, we are not. We are one of the world's greatest gastronomic references, but when we left our country, we found the desert. How difficult it is to find our gourmet products outside our borders! MadeinSpain.store, you want to fix that.
- Profiles of opposing Spanish producers: same objective, to sell more
- The new era for Spain: less tourism and more brand value to be known
- Internationalization is the solution… and it already exists: Madeinspain.store
Profiles of opposing Spanish producers: same objective, to sell more
Throughout this 2020, I have learned a lot from the Spanish gastronomic sector. Lights and shadows define it. Rather the second if we raise it from the development of brands. Because when it comes to the quality of the products, we can only praise it and really "hallucinate". There has not been a week without a new product or brand discovery that was to remove the hat. A common denominator has been that several of the owners were not descendants of families that were dedicated to producing products, but came from other sectors, Architects, International Directors, Marketing Specialists, etc., with these, precisely the "Engagement", It was greater than the one that comes from the sector, of much more traditional thinking. But nonetheless they both see the international jump as something to do, but when? Everyone would like it to be tomorrow, but if you put them in the dilemma of going international or recovering the tourists who buy our products or taste them in our restaurants, they will undoubtedly choose the latter.
The new era for Spain: less tourism and more brand value to be known
And it is very good to think that tourism is a much easier market to convince, because it already comes to our country, and it is on known terrain and it is ours. Where you will not be able to compare our food with others from other countries so easily. But, I'm sorry, let's be honest and, above all, let's not cheat ourselves in solitary, because, that type of client will take time to see you around here, or at least with the joy you had until 2019. That for a while, still not defined, it will take time to see each other in these parts.
So what do we do with our harvests, wine productions, and a myriad of products that cannot freeze time and do not produce until the desired recovery? The hospitality industry cannot help them as a sales channel, as it was until now, especially because the one that was based on an international target audience (the quality one of course, although the average quality one too, if they were located in tourist places), and they are also suffering in their flesh the non-arrival of this client. To the point of adapting to this new reality with a conversion towards the delivered, which I can understand, although not share, because the essence of a restaurant is not only the food, but the experience in the place, the service, the precise moment to enjoy that delicacy, in that kitchenware, that decoration ... Phew!!! It is that it is all that, sorry, the food delivery home does not have it.
These new circumstances they are not the main reason to readjust to the new times, is the finishing touch to a deficient, very deficient, planning on the value of our gastronomic brands abroad. How good it would be for us to be known abroad to pull export like crazy in these difficult times !!
View ads from San Pellegrino (Italian sparkling water), pasta Buitoni, cheeses President French, and see how people buy champagne o panettone for Christmas in Spain, it produces envy and admiration at the same time. They do very well. And why don't we copy them? Well we should ...
Internationalization is the solution… and it already exists: Madeinspain.store
Well since MadeinSpain, is the only recipe that we share with our partners, the producers: go abroad to sell. Things have changed a lot in recent times. It is already far behind, when finding a Spanish gastronomic product in Europe, for example, was almost a miracle, and now there are many ways of commercialization: international distributors, national distributors with delegations, Spaniards who are beginning to be the Italians of the beginning of the century, it is that is to say, the connectors in the host countries with the indigenous population. In this case, there are already totally Spanish stores, of products MadeinSpain, which are beginning to gain a foothold in countries like France, Holland, United Kingdom, Austria, Germany... So the road is beginning to be seen, but there is still a long way to go to be a highway, let's imagine it to be a highway ... But to encourage these roads, we must make more communication to the outside. But one smart communication (smart communication), where the brand is the epicenter of all of it. Generate high value content, based on the Quality of products, Its storytelling, the people who make up the companies, its commitments to the environment, its organic production I biodynamic, vegan…etc,.
All this many more things, is what in MadeinsSpain.store we offer to our partners. Be part of an agile and dynamic platform where the win / win it's guaranteed. We are a communication platform based on the recommendation that we create, and we are also a direct sales platform, through our online store. Our experience of more than 14 years with the international client, supports us when it comes to how to approach you and how to seduce you. The rest is simply time to build the confidence necessary to lead to loyalty.
I can assure you, that the future is ours, because we have Premium Spanish gastronomic products incredible, and demands that you worship him when it comes to Spain and discover it. Let's go find them in their countries of origin and convince them that they should have them in their usual diet, not only when they come to Spain. Those who are clear about it will evolve and above all they will survive. Those that will not, will not or will be pastures for the absorption of larger fish ... even international ones that are always shopping in our country. It is said.
