Our commitment to the gourmet product is absolute. And although we are not the only ones in this project, we can say that selling directly to the final consumer in Europe, we are still quite alone.

• Interesting content: so that they visit the web often
• The competition is getting tougher every day

Every day is a new bank of information, the one we receive from our European fans. And how it is helping us to understand why they seek Spanish gourmet products and then buy them!

The European consumer market was totally unknown to us, we are referring to people who reside in their countries, not international residents in Spain, where we have been experts for 15 years, since it is our main client in our business. And before carrying out the communication campaigns (not cheap because they cannot be done globally and there are more than 20 countries in the European Union to which we sell our products.).

Interesting content: so that they visit the web often

One of the "discussions" that we share with our producers is that creating a beautiful website, with attractive photos and that is functional, does not guarantee any success. It is necessary to "feed" it with attractive and useful content for users, so that they later become buyers. This is the most complicated. Because information competition is fierce, and we continually feel bombarded by messages (whatsapps, newsletters, notifications, etc.). Thus, creating a quarterly content plan will be of great help to offer information that is truly attractive to the user. Made in Spain Gourmet has several categories in its News precisely to diversify the information that we must share with our community. A community that, in order to increase it, must also be seduced with seasonal promotions, discounts and newsletters with seductive and attractive messages. Dissemination of the nutritional values ​​of the products or how a particular food is made (for example, a pickled mussel or extra virgin olive oil), will help the community to know the value of each of these products, above the exclusive value that it puts on the final price tag.

Europe is still unaware of countless of our gourmet products. And what is worse, it is unaware of its application and its comparative value with the competition of our Mediterranean cousins ​​such as France and Italy. For this reason, it is highly recommended to encourage the question, and the recommendation through the channels that we have enabled for interaction.

It is very important to generate a relationship with our users, above all to convey to them the depth of our mission, we are here to help them and to show them products that are, above all, of great quality and excellent, and that we now place much closer to home, thanks to the internet and direct prices from Spain.

Because we do not sell, but recommend, the Spanish gourmet products that we have selected for ourselves and by extension, for our community that can buy them through the web.

What you do not find on the web means that we do not recommend it, for example, some products such as Iberian ham for us is only 100%, the rest are not.

The competition is getting tougher every day

Not investing in digital marketing today makes you much weaker than your competition, which can even invest in keywords such as the name of your brand or your flagship product, so that the link to the rival website comes out in first position, paid. Internet investment must be consistent and needs to be advised by experts who know at all times, what your competition is doing to improve and on the other hand, a crucial aspect is that they know how to interpret their knowledge for the food sector and especially the Gourmet category. . Here it is working very well for us digital marketing plan SEM / SEO (ads and organic content), to balance our notoriety in the short, medium and long term with our European users. We notice the fruit of our effort day by day with individual requests from people from different countries, that is, that our communication plan works.

And we further increased the entry of some of the countries, thanks to the complementarity of our ambassadors in countries such as Belgium, Germany or Italy. They help us increase our presence there. Being sensitive to the great diversity of languages ​​to facilitate the understanding of our content is also a super useful tool to generate more followers/buyers, such as offering a wide range of payment methods, without a doubt, a great success to be so flexible in this field, because Europe has countless types of debit and credit card, and what works in one country does not work in another (in addition to Paypal).

Made in Spain Gourmet  In just over a year it has already become a reference as an online gourmet store of the highest quality Spanish products.

We confirm the great potential that the European and world gourmet market has for our Spanish products in this category. But to gain market share, we must continue to invest in our brands and in communicating what we do internationally.